The Challenge

When scaling client campaigns in highly saturated digital landscapes, traditional targeting fails. The merchant was facing stagnant conversion rates, rising Facebook CAC, and severe attribution blind spots following Apple's tracking changes.

Our Strategy

We initiated an account consolidation strategy, shifting spend from fractional ad sets to broad, data-rich demographic learning structures. Simultaneously, our creative producers established weekly UGC testing cycles, producing direct-response videos designed around emotional visual hooks and structured messaging overlays.

The Execution

To capture and scale high blended ROAS, we rebuilt their digital platform onto a custom headless Shopify framework. This reduced conversion path latency to under 1.2s. We then configured first-party pixel aggregators to bypass standard browser tracking limitations, feeding cleaner purchase signals back into Meta's advertising algorithm.

Campaign Performance Assets